How Native Ads Can Benefit Both Publishers And Advertisers ?

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how-native-ads-can-benefit-publishers-and-advertisersNative advertising is one of the most innovative and effective advertising formats. As you know banner advertising is getting less popular these days and visitors are not showing much interest in them.

So, advertising companies have started innovating new ad formats that can gain visitor’s attention.

To increase the revenue, publishers are also trying modern ad formats.

As a result of this, companies have come up with a powerful and innovative ad format called Native Ads.

You may have seen native ads on various news websites, niche websites and social networks. All of these websites use these ads because they have their own advantages. Actually, there are lots of benefits of native ads for publishers and advertisers.

Nowadays, this ad formats is getting more and more popular because it produces results for both publishers and advertisers. You can find various researches on native ads online and they will all show you that native ads are continuously growing and benefiting publishers and advertisers.

For your convenience, i have added two research links at the end of this article that you can read to find why this ad format is so effective ? and Why it is growing quickly ?

To those who don’t know much about native ads, i am giving you a brief info about them. Others can skip this part and directly move on to the benefits of native ads by using table of contents.

What Is Native Advertising ?

There are various definitions available for native advertising but the best one that describes it properly is :-

Native Advertising is a form of advertising where the ad matches the form, function and feel of the platform upon which it appears.

Native ads are different from traditional banner ads as they are non-intrusive and show the ads based on users interest.

These ads include suggested posts on Facebook, Twitter, LinkedIn or any other social media platform.

It could also be recommended content on various news, editorial or niche websites.

The main focus of these ads is to generate higher user engagement. And, therefore most of the times you find better ads are being served by native advertising networks on publishers’ websites.

an example of native ads

An Example Of Native Ads From The Bollywood News Page Of A Website

In the above example,

 

You can see the ad network has delivered best native ads based on the content of the page and users interest. Also, these ads are merged well with the website to provide a nice user experience to visitors.

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Benefits Of Native Ads For Publishers:

 

There are various benefits of native ads for publishers:

High User Engagement:

The main benefit that publishers get from native ads is high user engagement. Native ads generate higher user engagement as compared to banner ads.

The reason behind generating higher user engagement is simple. Native ads show only those ads that are related to users interest. As in above example, you can see all the ads shown are highly content driven and of user’s interest.

Also, these ads easily merge with website design and provide great user experience to visitors. So, visitors often click these ads as they are interested in recommended content shown to them. This generates higher CTR for publishers which ultimately leads to higher earnings for them.

Most of the native advertising networks offer various customization options to publishers. This help publishers to easily customize their ads as per their website.

Some ad networks even let you select the categories for your ads. This gives you the flexibility to show only those ads which are related to your website’s content.

In the later section of this article i have provided you a list of some best native ad networks. However, if you want to see a complete list of best native ad networks then you can follow the below link:

Don’t Annoy Website Visitors:

Unlike most of the other ad formats which annoy visitors, native ads bring positive results for publishers without annoying their website visitors.

As visitors come to your website with a mindset of getting a particular content and if you show them irrelevant content then most likely they will leave your website. This also increase the bounce rate of your website, which you don’t want !

As a website owner, our prime focus is to provide best user experience to our website visitors. And, to maintain this we need to provide best content to them. Native Ads work best in this case, as they show the recommended content which are liked by visitors.

These ads are non-intrusive and easily merge with website design. This again helps in providing nice user experience to visitors.

Native Ads Perform Better On Mobile Devices:

As per a study, Native Ads perform exceptionally well on smartphones and tablets as compared to desktops.

The user engagement on mobile devices is almost double of desktop. The study shows that native ads get highest CTR on smartphones, which is 0.38%. They also produce better results on tablets and desktops, where the average CTR is 0.33% and 0.16% respectively.

In all the three cases, native ads perform better than traditional banner advertising which gets an average CTR of 0.08% only.

As technology is continuously growing and we are moving towards mobile devices, so, it becomes important to display modern ad formats that can perform better on different devices.

Offer Valuable Content To Your Visitors:

Unlike most of the other ad formats which often show product related ads. Native ads provide solutions to visitors.

Visitors on internet usually find solutions of their problems. So, if you use a good native ad network then there’s high possibility that it will show the best recommended content to your visitors that they actually like.

Visitors come to your website to find solutions of their problems, so, if you provide them good content with some valuable links in recommended content then they will surely appreciate your effort.

As a reward for your efforts, your visitors will generate higher CTR for you. This will not only help you in generating higher revenue but it also help you in building better relationship with your visitors.

So, choosing a good native ad network is an important factor to consider.

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Benefits Of Native Ads For Advertisers:

 

There are various benefits of native ads for advertisers:

 

Native Ads Get More Attention:

After the emergence of social networks and continuously growing internet, people have become ignorant to banner advertising. They don’t often respond to banner ads.

But,

On the other hand native ads get more visitors attention. And, There are various reasons behind it.

The main reasons are, they provide valuable content of user’s interest, easily merge with website design and look natural.

Also, placements of these ads play vital role in getting higher visitors attention.

On news or editorial websites, you may have seen that these ads are displayed at the end of the post.

This is usually done to stop people on website by showing them related or best content available on the website. At the end of the post, people are more likely to leave the website, so, that’s the best time to present some great content in front of them.

This ultimately helps visitors to see some sponsored content of their interest. As visitors click on the sponsored links because of their interests so there’s a high probability of conversion. This ultimately leads to higher ROI for you.

Native Ads Generate Higher User Engagement:

Native ads is the one of the best ad formats that generate higher user engagement.

They generate higher CTR than conventional banner ads.

As most of the times ads shown on the publishers’ websites are either related to their content or they are of users interest so they generate higher CTR. People click these ads because they actually like the recommended content and hence, you get higher returns on your investments.

Native Ads Produce Better Results:

As native ads generate higher CTR, so, they produce better results for advertisers.

Also, because native ads merge with the design of the websites and provide nice user experience to visitors so they generate better results for advertisers.

People click native ads willingly by considering them the content of publisher’s website or content recommended by the website owner. This gives them the confidence to click on ads. Thus, you get a potential customer for your ads.

Native Content Gets More Shares:

Usually banner ads or other ad formats show ads which look promotional and therefore, people avoid sharing them.

But, that’s not the case with native ads, people like informative content and don’t bother to share it if they find it useful for others. This increases the visibility of your content and can bring you new potential customers for your product and services.

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Some Best Native Ad Networks:

 

If you are looking to join a native ad network then you need to find some good ad networks that can offer good quality ads for your website.

The better the quality the higher the engagement of visitors. This will result in higher CTR, great user experience and higher revenue for you.

If the ads offered by a native ad network are not of good quality then there’s no worth in joining it. So, you need to be very selective while choosing a native ad network for your website.

As my website niche is about ad networks and here, my job is to connect you with some best ad networks. So, i have done all the hard work for you and found some best native ad networks for you that you can join to earn money.

 

Below is a list of some best native ad networks:

 

PayClick:

Payclick is one of my favorite native ad networks as it offers good quality ads and premium service to publishers.

The minimum payout on it, is low and it offers multiple payment options to publishers. It doesn’t have very hard requirements, so, even small publishers can join it.

You can read the full review of Payclick on our website. I have provided all the necessary details about it on its review page.

I have already got a couple of payments from this ad network that you can check on its review page.

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Spoutable:

Spoutable is a very innovative ad network. It provides various great solutions to publishers. One of which is native ads.

The native ads offered by Spoutable are of high quality and provide nice user experience. With Spoutable you can fully monetize your website. So, if you are looking for a complete solution to monetize your website then you can go for it.

It also doesn’t have high publisher’s requirements, so, all level publishers can join it. You can read its complete review on our website.

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Native Ad Networks With High Traffic Requirements:

 

Below mentioned native ad networks are also premium ad networks but they have high traffic requirements. Publishers with high and average traffic can apply to join these networks.

Earnify:

Earnify is premium native ad network that provides two types of ad widgets to publishers. One is ‘Standard Native Ads’ widget that you usually see on various websites. The other one is, Exit Overlay Ad Widget, this ad widget is basically developed to monetize your leaving traffic.

Whenever a visitor tries to leave your website these ads are shown to them to earn you some income from them.

These exit overlay ads work great for publishers and help them in generating extra revenue from their website.

Earnify shares 80% revenue with publishers and provides them high paying ads for all regions. They have 2700+ worldwide advertisers who let them offer 100% fill rate to publishers.

This ad network has a low minimum payout of only 20$, so, you can easily withdraw your earnings by reaching this small total. They pay their publishers on Net 30 basis.

As far as stats reporting is concerned, their advanced stats reporting system provides in-depth stats to publishers.

Also, their stats reporting system shows stats in real time which help publishers in optimizing their ads for best performance. After all their main aim is to provide best deal to publishers.

So, if you are looking for a premium native ad network that can offer you high CPM rates then you can give a try to Earnify.

Update: Earnify has now converted into a DSP which offers its services to worldwide advertisers only. So, if you are a publisher then Earnify is not an option for you.

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RevContent:

Revcontent is one of the very popular native advertising networks. It provides high quality native solutions to publishers. Though, this network is popular but it has high publisher requirements.

It requires high quantity and high quality of traffic from publishers, so, if you have a good high traffic website then you can apply for it. Otherwise, just drop it !

It has high disapproval rate. This ad network disapproves almost 98% of publishers’ applications. So, make sure to check your website twice for quality and quantity of traffic before applying for it.

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Outbrain:

Outbrain is one of the most popular native advertising networks. It is a network for premium publishers only.

In simple words, it is a network for large publishers.

So, if you have a high traffic website then you can apply to join it. As, it is a premium ad network, so, it provides high quality services to publishers. But, again its not an ad network for average or low traffic websites. So, apply only if you have a good quality website with high traffic.

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Taboola:

Taboola is also one the very popular native ad networks that offers premium services to publishers. It also provides high quality ads that provide great user experience. But, similar to above two networks it also requires high traffic from publishers.

So, if you have a high traffic website then you can apply for it. Otherwise, leave it for now and increase your traffic. Alternatively, you can try some other native ad networks. I have created a list of 10 best native ad networks that you can check.

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If all the above mentioned native ad networks don’t accept your website then there’s no need to worry. On our website there are lots of other native ad networks that you can join to earn a good revenue from your website.

Research Links:

Final Words:

In this article i have tried to discuss all the benefits of native ads for publishers and advertisers. But, if i have missed something that must be added in this post then you can suggest me in the comments. I would love to hear from you.

 

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