At the time of this review, the Adcash network serves 850 million impressions daily to 196 countries. Adcash accomplishes this with a sales-driven ad network that brings publishers and advertisers, large and small, together. Although they commit to providing direct traffic, they supplement their supply sources for Adcash advertisers through their RTB trading desk.
Adcash ensures the integrity of their traffic with a dedicated team that uses 3rd-party and in-house technology to detect and prevent fraud. The result of their efforts is that 91.8% of their traffic is clean, well above the industry average of less than 50%. With this rate, advertisers can rest assured that their ads are not only viewable, but are viewed by human traffic.
Adcash currently offers publishers and advertisers 12 ad formats, from site-under display to in-app video. They also provide 5 payout types: CPM, CPV, CPC, CPL, and CPA. Regardless of strategy, their clients have the formats and payout options necessary to achieve their aims.
Advertisers can target based on Geo, user interest, language, device, OS, and browser; they can even re-target. The platform optimizes its targeting algorithmically, thereby ensuring that the right ad is shown to the right traffic at the right time.
Adcash also takes care to ensure that the ads they serve are displayed. Every publisher account is equipped with the Adcash Anti-Adblocker Solution, which has a success rate of 98% in bypassing adblockers.
Their platform is easy-to-use and offers support 24/5. Publishers and advertisers have access to customizable, real-time reports, which are viewable anywhere via the Adcash mobile.
Adcash provides equally flexible conversion tracking options to advertisers. They implement both S2S or HTML Pixel tracking systems and provide three levels of conversion tracking.
For app publishers, the Adcash SDK can be integrated with AdMob and MoPub mediation stacks. Thus, even if the Adcash network has no demand at the time, publishers can still maintain a 99% fill rate. Wherever your traffic or buyers, it is likely that Adcash is there and they invest heavily in technology so their clients have the tools they need to accomplish their goals. Reach, engagement, and technology: if that’s what you want, join Adcash.